27: Becoming the CEO of Your Life with Dr. Una
Ep. 27
If you’ve ever wondered how to honor your ambitions and your wellbeing, this episode is for you. Dr. Una—pediatrician, founder of EntreMD, and builder of multiple businesses—joined me to talk about motherhood, identity, and the practical systems that help women create time, joy, and wealth (in every sense of the word). Her story is a masterclass in learning new skills, delegating with intention, and aligning your roles so your life feels like one purpose instead of competing parts.
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Meet Dr. Una: the “accidental” entrepreneur
Fresh out of residency in 2008, Dr. Una had no plans to start a practice. A five‑year contract she didn’t want—and a pregnancy she very much did—nudged her toward entrepreneurship. When patients didn’t magically appear after she “hung the shingle,” a single idea changed everything:
“All business skills are learnable.” — from Eat That Frog by Brian Tracy
If she could learn medicine, she could learn marketing, sales, hiring, and leadership. That decision to become a student again turned into a thriving pediatric practice (seven figures by year three) and eventually EntreMD, which equips physicians to build freedom and impact through entrepreneurship.
CEO at work and at home: build your village
One of the most liberating reframes in this episode: you are the CEO of your home. CEOs have teams. Mothers should too. For Dr. Una, that has meant:
Delegating cooking, cleaning, logistics—and recruiting kids as they grow
Letting mentees and paid helpers participate in the family’s rhythm
Saying yes to carpools and systems that buy back hours every week
“There’s no award for doing it all by yourself.” — Dr. Una
The result isn’t perfection; it’s capacity. Capacity to rest, to create, to be present, and to build.
Time mastery: win your week before it starts
Managing time isn’t a one‑and‑done skill; it’s a practice. Dr. Una shared two anchors:
Clarity of destination. Write your goals. Revisit them. Align your daily actions to them.
Relentless focus. Choose the 20% of actions that move the needle—and do those first.
She now uses her journal, The 20% Coach, to set weekly top‑three goals, identify the three actions that accomplish each, surface limiting beliefs, and review the week with radical honesty. The rhythm? Plan on Monday, evaluate on Friday, upgrade every week.
“I’m comfortable being uncomfortable. I’m not fighting for comfort; I’m fighting to become.” — Dr. Una
Try it: Before you open email, list your top three outcomes for the week and the one uncomfortable action (the “frog”) that would make the biggest difference today.
Alignment: find the through‑line of your life
When your roles feel scattered, look for the common thread. For Dr. Una, that thread is being a catalyst—unlocking the potential in others—whether with patients, mentees, her children, or physicians inside EntreMD. When you know your through‑line, opportunities that don’t fit become easy nos, and life starts to feel like one integrated mission.
“Everything in my life is one thing: I unlock people.” — Dr. Una
When you feel stuck or burned out
External circumstances matter—but your greatest leverage is you.
“Don’t wish it were easier; wish you were better.” — Jim Rohn
Every time you grow in mindset, skills, and community, your external world shifts. Start with the piece you control: your becoming.
Lightning‑round Gems
Best advice: Don’t wish it were easier; wish you were better.
Books to start with: Eat That Frog (Brian Tracy) and Dr. Una’s EntreMD books for physician entrepreneurs.
Life‑changing habit: “Eating frogs”—doing the uncomfortable, high‑leverage task first.
Mantra for hard days: It’s worth it. This is transient.
Your 7‑day Action Plan
Day 1: Write your annual goals and pick three for this week.
Day 2: List 25 tasks you do at home and at work. Circle 5 to delegate this week.
Day 3: Identify one limiting belief that derails you; write its opposite and read it daily.
Day 4: Block 90 minutes for your #1 “frog.” Phone on Do Not Disturb.
Day 5: Ask one person to join your “village” (carpool, VA, meal help, childcare swap).
Day 6: Do a 15‑minute weekly review: what worked, what you procrastinated, what you’ll do differently.
Day 7: Rest. Protect your energy like a CEO protects the company’s.
Resources & Links Mentioned
EntreMD (Dr. Una’s platform): entreMD.com
The 20% Coach Journal: entreMD.com/journal
EntreMD Business School: entreMD.com/call (schedule a discovery call)
Book: Eat That Frog by Brian Tracy
Follow Dr. Una: Facebook, YouTube, Instagram via EntreMD
Note: We do not receive affiliate income for these links; we’re sharing what we genuinely love.